Published by Jeppe Liisberg
It's much easier to send an email than to call someone — that's why ‘cold calling 2.0’ is getting such hype. It sounds like it's too good to be true — and it is.
In software, everything evolves at an amazing pace. Programmers are often tempted to toss everything and start from scratch. But it has turned out again and again that when you do, you lose valuable knowledge.
The same thing is true in sales. We should never let the excitement behind a new trend make us toss all the experience we have gained in past. Humans are still humans, and basic sales mechanisms remain the same.