Did you know? Cold calling, otherwise known as "telemarketing", is the most successful sales tool. Calling customers by telephone is the quickest way to reach them directly. That said, around 79% of anonymous calls go unanswered, mainly because consumers believe unidentified calls are fraudulent.
Telemarketing is a hugely popular way of reaching out to individuals to market services. While its basis is in sales, it can also be used to gather data, raise funds for a good cause, conduct surveys or generate leads.
We at Myphoner have been helping software sales teams streamline their telemarketing since 2012. It’s safe to say we know a thing or two about it. So stick with us, as we give you some telemarketing examples that you can implement into your sales team.
Telemarketing, often called “telesales” or “inside sales”, involves selling services or products by telephone or online. Think of the times when you’ve received calls from companies imploring you to upgrade your cell phone. That’s telemarketing.
Telemarketers usually call from a sales team specializing in telemarketing, or company offices with under 10 workers (a “call bank”). It’s used in a variety of sectors including:
Telemarketing plays a phenomenal role in creating leads and a new client base. Using this tactic, a business can reach out to prospective clients and put together lists of new prospects.
The main plus of using telemarketing to market your company is that it enables you to instantly judge how curious a customer is about your service or product. What’s more, it enables you to:
Telemarketing is one of the quickest ways to secure new clients. As well as building a stronger relationship with existing and prospective clients, telemarketing also enables companies to generate good leads. It allows businesses to connect with potential customers directly, making it one of the most effective sales tools around.
Telemarketing is a profitable way to link with old leads or inactive customers. It’s lucrative, too - research found it costs around five times more to acquire a new lead than it does to keep hold of a former one. If you consider potential and current clients as associates instead of clients, you’ll guarantee a better customer experience. So, don’t be too quick to remove telemarketing, as it’s a successful marketing tactic.
Telemarketing is an economical way to conduct various business processes, including:
It’s somewhat less costly than other marketing strategies, particularly when it’s outsourced to the likes of sales CRM, Myphoner. A service such as this provides teams with an effortless yet powerful solution, taking the often low-prestige chore of cold calling to the next level with our Power Dialler.
Before we look at some good telemarketing examples, let’s examine some strategies that are best avoided. These methods are in violation of the Telephone Consumer Protection Act (TCPA) and could lead to your company getting sued. So let’s get into it.
There’s probably been a time you received a call that was puzzling or ambiguous – the cold caller didn't disclose the real reason for the call. This telemarketing strategy is called a “Trojan Horse” – telemarketers use this example to avoid declaring that they’re making a sales call.
Typically, a telemarketer will call someone outside of office hours – say, at night, first thing in the morning, or over the weekend. Despite stringent regulations under the PCPA specifying that calls can’t be made before 8 am or beyond 9 pm, numerous telemarketers break these rules and call people at strange hours to execute robocall scams.
Follow-up calls are another strategy that may breach TCPA rules. When a telemarketer fails to get the response they’re looking for, they may decide to make numerous calls during the day. Follow-up calls are irritating and, even worse, could be an autodialer scam that breaks your consumer rights.
Right now, Neighborhood Spoofing is taking the world by storm and is especially tricky to handle because it’s a lot more difficult to screen. This is when a telemarketer uses a local area code when they’re trying to call you. As it’s a local number, you’re much more likely to pick up the phone.
If a telemarketer states they can get you something, such as a certain product at a specific value, but then aren’t able to deliver on this, they’re falsifying their position of authority. People throughout the USA are tricked out of huge amounts of cash and vulnerable to a TCPA breach, too.
Otherwise known as cold calls, outbound calls are the most fundamental, though demanding example of telemarketing. They involve cold callers dialing possible clients and leads from telemarketing lists. But they don’t know whether the person has any interest in the service or product – let alone whether they’re aware of the firm they’re representing.
This telemarketing example is when a customer makes a phone call of their own volition to a contact center. Generally, these will be existing customers who’ve purchased from you before. 65% of a company’s business usually comes from repeat customers, so high levels of inbound calls is a good indicator that you’re effectively retaining your customers.
This example is where data is gathered on potential customers. Potential customers are categorized into either ‘prospects’ or ‘leads.’ A telemarketer will gather:
Lead generation could also involve cold calling and answering inbound calls as well as data gathering. But this depends on the telemarketer’s role description. When a person is part of a lead generation team, they must have a good eye for detail, as there is more to lead generation than just categorizing and compiling information. You need to know what makes a ‘hot’ lead, that high potential to turn into a sale.
This example is a blend of the various telemarketing examples above. It’s when a telemarketer pursues someone to dive in and purchase an item or buy a service. Sales usually mean a telemarketer will attempt to throw in a few extra services and goods. This act of “upselling” normally supplements the main item (the one the customer was trying to buy in the first place).
Another example of telemarketing is if a client reaches out to the company asking for assistance with an issue concerning a service or item. The agent offers tech support as well as software and hardware troubleshooting, including:
When the election period rolls around, contenders and political coalitions are allowed to speak to voters by telephone to tell them about their campaigns.
If you have a directed list and high-quality callers, political calls are incredibly efficient at targeting a political candidate’s audience. Political telemarketing is also excellent for sharing events, getting out the vote calls, and communicating appearances.
B2B telemarketing is when one business calls another business in order to:
This is when a business calls existing clients and asks them multiple questions to determine how happy they are with the brand. Telephone surveys are performed if a business requires instant feedback on what its clients think about the brand, its services, and its products.
With phone surveys, you can:
All of this information can be used to help you make impactful business decisions, with the data to back them up. For instance, you could identify an issue with your service and then develop a solution based on customer feedback.
This is an inbound telemarketing example, in which a customer calls a brand to find out more about their products or services. There’s a pretty good chance that the customer is considering a purchase, but still needs a little convincing. This is where a good telemarketer comes in, turning the lead into a customer.
This occurs when a representative phones someone in the hopes of convincing them to purchase a company’s goods. A telemarketer usually addresses regular clients or prospective clients who don’t know much about the brand. This can be done both in B2C and B2B businesses.
Telemarketing involves more than just calling and selling goods and services to people by telephone. A good telemarketer needs to learn and hone the techniques and skills to be the best they can be. Don’t forget, these techniques can't happen overnight.
At Myphoner, we believe in making good sales teams invincible. Our cold calling software will make your sales team work faster, concentrate, and smile, so you can focus on other tasks like closing deals. Say no to feature-inflated CRMs and uncontrollable spreadsheets now. Why not try Myphoner for free today?
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I'm an entrepreneur and web developer. I've built or helped build a handful of startups.
I strongly believe in dedicated software that solves one task, but solves it really well. During my experience as an internet entrepreneur, I never found that software for cold calling, so that's why I decided to build Myphoner.
I'm very proud of what Myphoner has become, and I'm dedicated to doing everything I can to make it stay a success. That's why I greet all new customers personally and always read and reply to the feedback I get.
Simple lead tracking solution through a unique cold calling workflow.
