What is lead routing?
Lead routing is the process of distributing incoming leads to sales agents. Some also call it lead distribution.
The approach to lead distribution differs from system to system, ranging from round-robin to complex routing rules based on multiple factors; the latter often referred to as lead scoring.
At Myphoner, many of our customers need to route leads to remote teams and teams that work different amounts of hours. To achieve the necessary flexibility, we have taken a slightly different approach to lead distribution. We call it dynamic lead distribution, and it has turned out to be a very reliable yet straightforward solution even for traditional teams.
We needed a system which allowed a small telesales team to work on the same data lists simultaneously with each able to claim a lead once specific discussions/negotiations are taking place. Myphoner does this really well. Virtually no training required for users - simple, intuitive, does just what is needed.
How does dynamic lead distribution work?
Lead distribution in Myphoner consists of multiple features playing together to provide the best available lead for agents at all times.
Multiple options for adding leads via integrations, import and manual input provides flexible lead sourcing.
Queue settings let managers tweak how incoming leads are prioritized compared to prospects that need follow-up.
The concept of claiming leads (both automatically based on rules and manually) let agents work on the same pool of leads simultaneously, without clashing.
The lead queue combines queue settings and claims to always provide the most relevant lead to the agent, dynamically and distraction-free.
Example of a lead queue in Myphoner
Myphoner allows our business development team to reach out to many prospects in a short period of time. Helps the team be proactive in following up with prospects. We have looked at many cold calling systems and this one wins in almost every category. Our team loves it.