(2022) 6 Cold Calling Tools & Software for Everyday Use
There's not one sales management tool that fits all of the processes of a sales organization. To get a perfect fit, you need to use multiple, specialized tools and make them work together.
The fact is that today, sales managers and sales teams need specialized tools and software to implement a competitive and successful cold calling strategy. Your team can't be effective without them. Not entirely, at least. There's always room for improvement, but the best possible outcome is achieved with these top-notch cold calling tools.
But before we dive into specific sales call software, let's clear up what it even is exactly, why it's important, and the criteria to consider when choosing the best cold calling software.
What is cold calling software?
Cold calling software (or dialers) is a system that enables salespeople to place outbound calls to prospects on autopilot. By auto-scheduling daily sales calls, follow-ups, measuring call metrics, mining prospect contact info, updating CRM, and prioritizing calls based on engagement, they cut out a sales rep's tedious day-to-day tasks and help scale cold calling KPIs to book significantly more meetings.
All in all, cold calling sales tools significantly streamline the cold calling process and allows team members to focus on building a stellar sales pitch from the ground up.
Why cold calling software is important
Cold calling is already a pain as it is. So why should you care about cold call software? Why bother?
It's important to remember that the tedious but annoyingly crucial cold calling process still drives profitable growth for most businesses out there. An automated system speeds up the process tenfold while empowering you with valuable data. Here are three main incentives for cold calling software in 2022:
- Reach new customers, way faster. Many people aren't actively looking for your product or service. But it's the sales team's job to go and find them. With cold calling software, you can build personal relationships at scale with hundreds of customers captured, organized, and tapped with AI.
- Refine your sales pitch.Repeated cold calling is great training to perfect your sales pitch over time. Since cold calling software lets you record calls, you can freely study what's working best in terms of subject matter, tone of voice, and overall approach.
- Gain real-time insights & build better relationships.Cold calling software generates vital reports on sales calls, agent performance, how long you've been on a call, prospect engagement, and more to help you better serve customers. And by talking to customers live, you get raw, natural, and actionable feedback compared to a manufactured email that you can't see through.
What features should the best cold calling tools have?
When you're looking for the best cold calling solution for your sales team, which helpful features should you keep an eye out for? The right cold calling software will have the following features that make cold calling campaigns a breeze for sales agents worldwide:
A dialer that can automatically call clients one-on-onewithout breaking a sweat enables every sales rep on your team to be as efficient as possible. They'll be spending less time dialing, making fewer typos, and while investing more time chatting up prospects.
Cold call software that seamlessly integrates with your CRM is a must-have. It ensures that all the data captured from calls are automatically logged and filed away for future reference. This way, your sales team has a streamlined workflow that syncs insights with data.
The best cold calling software like Myphoner has dozens of available integrations with industry-leading tools like Pipedrive, Unbounce, Gmail, Mailchimp, and Google Calendar.
Scripting & Call recording
Being able to script and rehearse a call is a game-changer for all cold calling reps. With the right software, you can take your best shot at memorizing lines and sounding smart by practicing over and over. Recording your calls lets you evaluate your pitch, spot areas of improvement, and keep track of customer engagement.
In-depth sales reports help you track agent performance, measure the success of your cold calls, and see which leads are ready to buy. Time-saving and insightful features like these are essential for every sales team to troubleshoot bottlenecks in an instant and refine their approaches for next time.
A good cold calling tool will also have features that help you manage your email inbox and follow-up. This may include the ability to read and reply to emails directly from the tool, or to send automatic follow-ups at set intervals.
Now that we've covered the basics like what it is, the importance, and the criteria for the best cold calling tools, it's time to take a look at some of the top options:
1. Myphoner: Overall Best Cold Calling Software
Founded in Denmark in 2012, Myphoner is the best overall cold calling software for sales reps who are serious about delivering better results with less effort. It has all the features you need to generate high-quality leads, sell your product with confidence, and improve your bottomline forever.
Call leads at scale on autopilot.
Myphoner's power dialer can automate tedious tasks like dialing numbers, leaving voicemails, rescheduling no-answer calls, and archiving invalid calls to move on to the next lead much faster. These neat automations allow sales agents to call significantly more leads at a faster rate.
Send predefined follow-ups in a few clicks.
Your lead tracking software should also include tools that allow you to immediately send off follow-up emails and help you to track the progress of each lead. Myphoner has features that allow you to schedule call-backs, and alert you when it is time to follow up with a prospect.
You can easily send pre-defined, personalized follow-up emails to keep in touch with prospects, go deeper on a topic, and keep important conversations fresh in their minds to ultimately guide them through the sales funnel. You can also save private notes on each lead to reference during conversations or another task.
Outbound campaign management & sales reports
Myphoner provides clarity on agent performance, campaign activity, and other call details for sales managers to study and identify areas of improvement for their sales team.
At the time of this writing, Myphoner’s pricing starts around $20 per seat per month for companies, but freelancers can already use the tool for free. A suite of integrations, inbound call handling, intelligent retry services, bulk deduplication features, and even live onboarding are all available to the businesses that need it in the higher-tier plans.
2. Lusha: Quick & accurate sales prospecting
A cold calling method without research is destined to fail. Once you have the buyer persona ready, you can add the right search filters to narrow down from millions of companies and professionals to find the best prospects for your business.
Lusha is the best option for sales teams that want to research, organize, and manage hundreds of sales leads with just one click.
If you're looking for free prospecting tools, social media platforms such as Linkedin, Twitter, and Facebook are also good researching platforms for your cold calls. The more research you do before you start calling, the easier it is to make your prospect feel comfortable.
Lusha has a free plan for companies offering 5 credits a month for emails and phone numbers. By upgrading to the higher-tiered plans, you can unlock features like contact exports, list building, analytics, integrations, and more team management features.
3. Pipedrive: Great for CRM.
Founded in 2010, Pipedrive is a CRM tool that helps small businesses grow by managing all of their leads and closing deals faster. It's the best CRM software for making it easier for sales reps to track their results without wasting time sifting through complicated spreadsheets.
To keep your pipeline uncluttered and focused on deals, collect all of your leads in one location. Sales agents can prioritize their greatest catches by following up and qualifying new leads from the same place. And with pre-labeled "hot," "warm," and "cold" flags, every lead can get the right amount of attention.
You can also schedule emails, calls, or any custom activities you like with leads straight from Leads Inbox to get the ball rolling. These set events are then prioritized by their due dates.
Customers love live chat services because they can effortlessly pick up conversations with sales reps on-demand. With the Chatbot feature, businesses don't need to employ full-time agents to provide 24/7 customer service. The Chatbot also allows you to tailor the lead qualifying questions, and depending on the answers, the right agent can be assigned.
Collect information through web forms
Your sales team can generate quality leads for the pipeline with easy and customizable web forms that collect names, emails, phone numbers, and ask important profiling questions to help you better serve them.
Pipedrive starts at $12.50 USD per user per month with basic features like pipeline management, data imports, and integrations. They have four levels of plans catered to different business sizes—you can try any of them for free for 14 days before subscribing.
The recommended plan is Professional which offers a productive suite of tools and features that most businesses will need. As you upgrade, you get access to wider team management and lead nurturing capabilities.
4. Monday.com: Easy sales tracker
Great sales managers ensure that their sales team has a good sales pipeline to work with. On Monday.com, you can visually monitor every fostered lead by your sales reps. For example, you can identify if someone's taking on too many leads, or too little, and allocate incoming leads in the best way possible.
A structured and intuitive sales pipeline is also a great tool for sales teams to properly forecast potential revenue—which is one of the most important sales processes that helps tweak the overall business growth strategy.
Monday.com has a free plan for individuals looking to track their work. Your plan’s pricing will depend on your team size, which you can select in the small box on the top left. As you upgrade to the more expensive plans, you get access to more collaborative features, automation, and private boards and charts.
5. Calendly: Simple & automated sales call scheduling
When it comes to scheduling sales calls, you need an appointment setting tool that's both efficient and convenient on both ends. Every minute your reps are spending on coordinating available times could be better spent elsewhere.
With Calendly, you just share a calendar link with your available times, the prospect clicks on a time that works for them. Boom. Appointment set. No back-and-forth inquisitioning over email.
If you're unable to make your call, you can reschedule it directly from the meeting confirmation screen. Calendly also integrates with other calendar software thereby streamlining your workflow. The removed friction allows both parties to set meetings easily, encouraging more onboarding calls and consultations.
Most individual users will get by with the free version. But if you need more scheduling automations, integrations, and customizations for a larger team, there are more expensive plans catering to your needs.
6. Zoho: In-depth sales analytics for decision-making
Founded in 1996, California-based Zoho Analytics allows sales teams to create insightful, color-coded sales reports and dashboards to track key sales indicators.
It's no secret that data can help you improve your sales strategy. We've been focusing on cold calling tools that help get the job done—fast and right. Now, we're finally focusing on a tool that lets you sit back and study how you're doing and strategize what to do next. For example:
Zoho has a range of analytics that help you make specific decisions for your sales team's success:
- Win-loss analysis: Forecast sales and plan for future growth by tracking your win-loss rate—which can help sales managers identify win-loss opportunities in the sales pipeline.
- Sales rep analysis: Get a macro view of all your sales agent's performance to highlight your breadwinners and least-performing sales reps to manage delegation and team improvements.
- Data blending: By combining data from different sources and cross-examining reports, sales teams can connect different data sets (e.g. Sales data + helpdesk data to create an activities/lead report) and achieve a more holistic understanding of their performance to tweak.
- Ask Zia questions: If you ask a sales-related question to help decide on your sales strategy, Zoho's AI-powered assistant can come up with suitable answers through reports and KPI widgets.
Zoho’s basic plan starts at $24/month (billed annually) with unlimited reports and dashboards. You can also do monthly subscriptions, but you’d miss out on the 20% discount offered to annual subscriptions. With each upgrade, you get more reporting capabilities like alerts, hourly syncing, Zia insights, add-ons, and more:
Remember to practice, practice, practice.
Having your toolbox in place is a good start and a prerequisite for success, but that doesn’t make it on its own. You must continue to build out the sales skills of your team and yourself. A good pitch is researched, written, and rehearsed. You should have a product database at your fingertips that feed you critical information to capture your prospect's attention immediately. In a cold call, you've only got a few seconds to make a good first impression. Strong product knowledge is going to allow you to make that first impression and turn a prospect into a sale.
Your pitch should be written, re-written, and practiced to be as smooth and natural as possible. If it sounds like you are reading a script, then you will lose the interest of your prospect. But when your pitch is smooth, you can engage your prospect in a conversation.
Your pitch improves the more you allow it to evolve. As you talk to more prospects, be sure to alter your pitch based on the feedback you get. As you change your pitch, continue to rehearse it to keep it flowing naturally and engage your prospects.
Supercharge your sales pipeline with Myphoner
We've mentioned some great industry-leading tools for marketing and sales teams worldwide. But all in all, if you're looking for some big power dialing functionality with lightweight CRM, scheduling, and reporting features, then Myphoner is an all-around best-in-class cold calling software that you can integrate with other important tools.
This article was first published on November 1, 2017 and updated on January 14, 2022.