6 Cold Calling Tools & Software for Everyday Use in 2022

Jeppe Liisberg
Jeppe LiisbergSeptember 20, 2022

There's not one sales management tool that fits all of the processes of a sales organization. To get a perfect fit, you need to use multiple tools and make them work together.

The fact is that today, sales managers and sales teams need specialized tools and software to implement a competitive and successful cold calling strategy. Your team can't be effective without them. Not entirely, at least. There's always room for improvement, but top-notch cold calling tools,such asMyphoner, achieve the best possible outcome.

With Myphoner, businesses, start-ups, and every freelancer can create and execute cold calling campaigns that lead to more calls and more conversions. This allows cold calling managers and agents to get better results when it comes to completing more cold calls and converting more leads into sales. We will go into further detail about all the advantages that Myphoner offers later in this article.

But before we dive into specific sales call software, let's clear up exactly what it is, why it's important, and the criteria to consider when choosing the best cold calling software.

What is cold calling software?

Cold calling software (or dialers) is a system that enables outbound cold calling to prospects on autopilot. It helps scale cold calling KPIs and book more meetings. A cold calling software can also cut out a sales rep's tedious day-to-day tasks by:

  • Auto-scheduling daily sales calls and follow-ups
  • Measuring call metrics
  • Mining prospect contact info
  • Updating CRM
  • Prioritizing calls based on engagement

All in all, cold calling sales tools significantly streamline the cold calling process and allows team members to focus on building a stellar sales pitch from the ground up. It can also facilitate AI-assisted training and ease the onboarding process of new sales development representatives.

Most importantly, the right cold call software helps salespeople automate daily mundane tasks. That includes scheduling appointments, follow-ups, call recording, note-taking, sending texts or emails after a sales call, and selling to the right prospects.

Why cold calling software is important

Cold calling is already a pain as it is. So why should you care about cold call software? Why bother? It's important to remember that the tedious but annoyingly crucial cold calling process still drives profitable growth for most businesses out there.

An automatedcold calling system speeds up the process while empowering you with valuable data. Here are three main incentives for cold calling software in 2022:

  • Reach new customers way faster. Many people aren't actively looking for your product or service; it's the sales team's job to go and find them. With cold call tools software, you can build personal relationships at scale with hundreds of customers captured, organized, and tapped with AI.
  • Gain access to consolidated data. Sales organizations can have too many tools, which complicates things for salespeople in more ways than one. First, they have to switch between tools constantly just to do different tasks. Second, information and important data scatter in different places. The right cold calling software can automatically consolidate this data, syncing all tools.
  • Refine your sales pitch. Repeated cold calling is great training to perfect your sales pitch over time. Since cold calling software lets you record calls, you can freely study what's working best in terms of subject matter, tone of voice, and overall approach.
  • Gain real-time insights and build better relationships. Cold calling software generates vital reports on sales calls, agent performance, how long you've been on a call, prospect engagement, and more to help you better serve customers. And by talking to customers live, you get raw, natural, and actionable feedback compared to a manufactured email that you can't see through.

Types of Cold Calling Tools

Cold calling tools can be categorized in three ways, so picking one that suits your business best is essential.

  • **Pure Cold Calling Tools:**These tools are designed to optimize your cold call outreach process, benefiting teams that rely primarily on calls for outreach.
  • Multichannel Outreach Tools: These tools help salespeople reach out to prospects across various communication channels.That includes emails, calls, Linkedin, etc. Large-scale sales teams who rely on these channels can organize their outreach activities in one place with the help of a multichannel outreach tool.
  • Phone Systems: Phone system solutions include applications, extensions, or integrations for boosting call productivity. Call centers and sales teams specializing in call outreach can benefit from phone systems.

What features should the best cold calling tools have?

When you're looking for the best cold calling solution for your sales team, which helpful features should you keep an eye out for? The right cold calling software will have the following features that make cold calling campaigns a breeze for sales agents worldwide:

Power Dialer

A dialer that can automatically call clients one-on-onewithout breaking a sweat enables every sales rep on your team to be as efficient as possible. They'll be spending less time dialing, making fewer typos, and while investing more time chatting up prospects.

CRM integration

Cold call software that seamlessly integrates with your CRM is a must-have. It ensures that all the data captured from calls are automatically logged and filed away for future reference. This way, your sales team has a streamlined workflow that syncs insights with data.

The best cold calling software like Myphoner has dozens of available integrations with industry-leading tools like Pipedrive, Unbounce, Gmail, Mailchimp, and Google Calendar.

Scripting & Call recording

Being able to script and rehearse a call is a game-changer for all cold calling reps. With the right software, you can take your best shot at memorizing lines and sounding smart by practicing over and over. Recording your calls lets you evaluate your pitch, spot areas of improvement, and keep track of customer engagement.

Sales reports

In-depth sales reports help you track agent performance, measure the success of your cold calls, and see which leads are ready to buy. Time-saving and insightful features like these are essential for every sales team to troubleshoot bottlenecks in an instant and refine their approaches for next time.

Email management

A good cold calling tool will also have features that help you manage your email inbox and follow-up. This may include the ability to read and reply to emails directly from the tool, or to send automatic follow-ups at set intervals.

Call Scheduling

The ideal cold calling tool will allow you to schedule call lists according to priority. It will also enable the schedule of follow-ups immediately on the system so your team never misses out on an opportunity to make a sale.

Call Conference

It can be tricky for one person to always complete the deal, especially in cases where the prospect can’t afford the product/service or simply doesn’t need it. In that case, excellent cold calling software helps sales representatives add colleagues to the call.This way, they have a backup plan to help the deal push through if necessary.

Mobile Usage

Some sales representatives prefer making follow-ups on their cell phone instead of their office telephone due to their accessibility and portability. In such cases, mobile-friendly cold calling software can help stay at the top of their game and track their sales calls.

Voicemail Drop

When a sales representative can’t reach a prospect, cold call tools offer features that let them drop pre-recorded voicemails and move on to the next call. This makes it likelier for the prospect to call them back.

Conversation Intelligence

This feature helps cold calling tools analyze all sales calls to record and transcribe conversations between the prospect and the sales representatives. Then, it offers AI-assisted scripts according to the current conversation.

Call Metrics

The call recording feature mentioned above can work with a call metrics feature to help sales managers track the performance of their sales department representatives. Then, they can coach their teams in areas for improvement.

Now that we've covered the basics like what it is, the importance, and the criteria for the best cold calling tools, it's time to take a look at some of the top options:

1. Myphoner: Overall Best Cold Calling Software

When you are starting your cold calling campaign, you have to make sure that you are using the right CRM. That’s why we recommended the powerful and popular Myphoner CRM platform.

Founded in Denmark in 2012,Myphoner is the best cold calling software for sales reps who are serious about delivering better results with less effort.

Myphoner is designed to help a team of agents and allows you to deliver more cold calls in a day. That allows your business to convert more leads into sales in less time.

Using the platform’s easy-to-read dashboard, you can monitor each cold-calling agent on your team. Not only that, you can get real-time feedback and make on-the-fly adjustments to your team.

Let’s say for instance that you want to make 3,000 cold calls per day. Well, you will have to sort out the leads and send them to the right agents. Myphoner allows you to filter leads by demographic information. This allows you to send the right leads to the right agents.

Overall, Myphoner is the one CRM that can add value to any cold-calling campaign.

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Jeppe Liisberg
Written by

Jeppe Liisberg

I'm an entrepreneur and web developer. I've built or helped build a handful of startups.

I strongly believe in dedicated software that solves one task, but solves it really well. During my experience as an internet entrepreneur, I never found that software for cold calling, so that's why I decided to build Myphoner.

I'm very proud of what Myphoner has become, and I'm dedicated to doing everything I can to make it stay a success. That's why I greet all new customers personally and always read and reply to the feedback I get.

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