and why it should be part of every company's sales strategy
Cold calling has been around for decades. Some business experts have predicted that the cold call would eventually disappear because of all the online options that are currently available when looking for sales leads. But finding potential customers and actually making a connection are two separate things.
Sometimes making a successful connection can
only be accomplished through a direct contact. The following are five
reasons cold calling still works and why it should be part of every
company’s sales strategy.
1. Cuts Through All the Internet and Social Media Noise
The amount of spam many of us receive in our email boxes can be
overwhelming. The level of advertising on social media, such as Facebook
and Twitter, has been drawing complaints for several years. This means
it’s harder than ever to rise above the noise using the internet to
reach new customers. Even if your message does get noticed, you’re still
quite a ways from making a direct contact.
Advisortoday (Edit: the article we linked to here has since been removed)
points out that most people won’t buy a product without having some sort
of conversation with another person. This is where cold calling really
comes into play.
2. There Is Immediate Feedback
When you send snail mail, email or even a twitter message, you may wait
hours or days for a response. And, of course, you may never get a
response at all. You will always get a direct and immediate response
when calling. You’ll know instantly if your effort was worth the time or
if you should channel your energies in a different direction. Immediate
feedback not only saves your time but a potential customer’s time as
3. You Can Customize the Message As You Go
Cold calling normally means reading a script or at least following
prescribed guidelines regarding the product or service you’re selling. A
good salesperson knows, however, when to deviate from that script. You
can’t instantly adjust a message after sending out a mass email or any
other type of advertisement. A good salesperson can quickly pick up on
what the individual on the other end is saying, how the words are being
said, and the overall tone of voice. This makes it easier to customize a
message that is tailor-made for that specific individual.
4. It’s a Personal Connection
Talking one on one with another human being creates an immediate and
personal connection. As a caller, you can make the connection even more
personal if you do your research. According to
finding common ground with a potential customer, such as sharing the
same alma mater or previously living in the same city, will instantly
create shared experiences. You can research this type of information
before making the call or, if you’re savvy, discover personal tidbits
during the conversation. This not only creates a connection but builds
5. Customers Can Research Your Company Right Away
Potential customers will receive immediate information about your company that they can research. Giving the individual information that is relevant and that they can use is one of the best ways to get a person interested and asking for more. Even if the initial call seems to be unsuccessful, if given the right information the individual may become a customer later on.
Cold calling can still work. It simply needs to be approached and managed in the right way to be effective. myphoner is a lead tracking solution that can transform the way you and your company conducts cold calls and handles sales lead management. The software is team-friendly, integrates with over 500 apps, and works on laptops, tablets and mobile phones. You can actually edit a lead while you go, and myphoner provides easy-to-read reports that allow you to manage all necessary information at your fingertips. If you’re interested in perfecting your cold calling system, contact myphoner for more information.
Hey, hello. I’m Jeppe
I'm an entrepreneur and web developer. I've built or helped build a handful of startups.
I strongly believe in dedicated software that solves one task, but solves it really well. During my experience as an internet entrepreneur, I never found that software for cold calling, so that's why I decided to build myphoner.
I'm very proud of what myphoner has become, and I'm dedicated to doing everything I can to make it stay a success. That's why I greet all new customers personally and always read and reply to the feedback I get.