What is lead routing?
Lead routing is the process of distributing incoming leads to sales agents. Some also call it lead distribution.
The approach to lead distribution differs from system to system, ranging from round-robin to complex routing rules based on multiple factors; the latter often referred to as lead scoring.
At Myphoner, many of our customers need to route leads to remote teams and teams that work different amounts of hours. To achieve the necessary flexibility, we have taken a slightly different approach to lead distribution. We call it dynamic lead distribution, and it has turned out to be a very reliable yet straightforward solution even for traditional teams.
4.7Avevamo bisogno di un sistema che consentisse a un piccolo team di televendite di lavorare contemporaneamente sugli stessi elenchi di dati, ciascuno in grado di rivendicare un vantaggio una volta che si sono svolte discussioni/negoziazioni specifiche. Myphoner lo fa davvero bene. Praticamente nessuna formazione richiesta per gli utenti: semplice, intuitivo, fa proprio ciò che serve.
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Semplice soluzione di tracciamento dei lead attraverso un flusso di lavoro unico per le chiamate a freddo.
How does dynamic lead distribution work?
Lead distribution in Myphoner consists of multiple features playing together to provide the best available lead for agents at all times.
Multiple options for adding leads via integrations, import and manual input provides flexible lead sourcing.
Queue settings let managers tweak how incoming leads are prioritized compared to prospects that need follow-up.
The concept of claiming leads (both automatically based on rules and manually) let agents work on the same pool of leads simultaneously, without clashing.
The lead queue combines queue settings and claims to always provide the most relevant lead to the agent, dynamically and distraction-free.
Example of a lead queue in Myphoner
Myphoner consente al nostro team di sviluppo aziendale di raggiungere molti potenziali clienti in un breve periodo di tempo. Aiuta il team a essere proattivo nel seguire i potenziali clienti. Abbiamo esaminato molti sistemi di chiamata a freddo e questo vince in quasi tutte le categorie. Il nostro team lo adora.
